We had a vision for our KoNo Designs website and also a timeline that was critical. Part of our decision making process was to find a designer located in Arizona and preferably in the greater Phoenix area. We wanted to support the local economy of Arizona.

The prospect of finding a designer initially started with a ‘Google’ search and from there narrowing the field. Fortunately we found the My Studio Space website (which we later realized was due to the SEO, or search engine optimization, one of the many things that we learned in the process of working on the KoNo Designs website).

One of the unique features of the My Studio Space website was the Web Worksheet. Not only was it a great tool for communicating our ideas but it gave us an insight to thinking in terms of marketability. After sending the Web Worksheet to My Studio Space we were contacted without delay by Tiffiny Lilley, the founder of the business.

Tiffiny was quick to understand our situation and the need to have a site online within a month’s time. She guided us through the process with the utmost of professionalism. The lines of communication were always open to suggestions we had for elements of the website and Tiffiny would present options to make our website both visually attractive and easy to navigate.

In addition to designing the website, Tiffiny introduced us to an e-mail marketing service and social networking with Facebook and Twitter. Utilizing these tools will enable us to create a continuing relationship with our client base as it grows. Tiffiny has given us the ability to reach out in ways we had not previously been able to.

Because of Tiffiny’s diligence we have a dynamic website which was completed within our deadline. As our business grows and diversifies we will continue to adapt our website and marketing strategies with My Studio Space.

Thank you Tiffiny and the My Studio Space team!

Millie and Dale Konow

KoNo Designs

The savvy website owner, however, has already begun to rely increasingly on traffic-generating methods outside of Google and other search engines. The manner in which Internet users are now finding information, while still dominated by Google, is increasingly including social media. Networks like Facebook, LinkedIn, Twitter and others have begun to chip away at Google’s share of web-based site referrals, meaning that they can be an effective tool in overcoming losses due to the recent algorithm changes at Google.

While most are familiar with Facebook and Twitter, et al, on a personal level, it is quite another matter to utilize these social networking tools for business purposes, and many are at a loss as to how to proceed with this type of strategy. First and foremost, understand that the use of social networking and social media is about connecting with potential customers or clients in a manner that is not possible with search engines and rarely seen even on company websites. Social networking allows a more personal, less formal introduction to one’s company. Because of this, Facebook profiles and Twitter updates for a company should be focused on elements of the business that will grab people’s attention.

Recent projects, portfolio updates, company-sponsored events, new hires, and many other similar subjects are the fodder with which company Facebook and Twitter profiles should be populated. Lest one forget, however, the point of these profiles is to not only connect with prospective clients, but also to have them click through the profile to the main company website. Ensuring that there are references to the site, including links, is a must, and it is also recommended that the company website, in turn, link back to the external company profiles on the various social media platforms.

While a website owner facing lost traffic from the recent Google algorithm change should, by all means, attempt to regain that lost traffic by making tweaks, adding content and garnering new links to deep content in their sites, there is something to be said for the volume and type of traffic that can be delivered from social media. The sheer numbers may still favor Google and other search engines in this regard, but the traffic from social media and social networking sites tends to be more “organic,” almost as though one’s company has been discovered by word of mouth advertising. The “friend” and “fan of” features on Facebook, and the “followers” element of Twitter especially lend themselves to this type of impression in the minds of potential customers, and can go a long way toward placing one’s company in front of a growing online trend for creating new business opportunities. For help in understanding and mastering social media marketing and optimization, Contact My Studio Space Web Design Firm today.