Recent algorithm changes at Google have left some webmasters and website owners scratching their heads over the precipitous drop in traffic their sites have experienced. It’s important to realize, however, that within the SEO game, Google algorithm updates represent a zero-sum game. In short, when one site loses rankings and traffic, another steps into its place. For some, that means that the so-called “Mayday” update has actually resulted in an increase in traffic, but those making the most noise over the issue are, by far, those that have seen diminishing traffic and revenue from the changes.

For those not entirely familiar with the recent updates, Google began making tweaks in late April in an attempt to bring higher-quality websites to the top of the search rankings. While that is a very basic goal that Google is always striving for, this particular tweak was interesting because it focused more specifically on so-called “long tail” queries, i.e. – highly-specific searches that are not individually big traffic-drivers but, when taken aggregately, can drive vast amounts of visitors.

Matt Cutts, an engineer with Google who frequently speaks at industry events and via web-based video, noted of the change, “This is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” Discussion of the Mayday updates reached a fever pitch in the last days of May, when many site owners saw the biggest changes in their traffic logs. Specifically, those with e-commerce sites, or other websites that consist of many pages, were seeing fewer visitors to “deeper” pages within their site’s structure, including product pages and pages that were several clicks away from the home page.

While the mechanism and programming behind the Google changes are quite fascinating, for most website owners the only real concern is what to do about lost traffic. Ultimately, the name of the game is increasing the quality of a website in the eyes of Google. A great place to start is by upgrading existing content and working hard to attract credible incoming links to the site. Contact My Studio Space Web Design today to learn more about how we can help you improve the quality of your website and reclaim your lost Google traffic.

Non-profit website design and other company website designs can pose a lot of different challenges to any design team but the great thing about personal service is that despite the challenges that might be faced, we can overcome them through personal communication and dedication to the project.

Most people don’t know that helping your website design team can make a huge difference to the success of your online presence but sometimes there are challenges that can’t be overcome easily and that is when working with a great web design team helps you get the edge.

Such was the case with the non-profit group known as Angel Harps.

Their mission is to help special needs kids with healing harp music therapy.

Angel Harps came to us for a non-profit website design with little or no content, and a big idea.

The group happens to be a 501 c3 based in California and wanted to really kick it up a notch.

Using angels as our main theme, we created a colorful and moving non-profit web site.

Next, SEO gal developed the content so that the site had a wealth of information for those interested in the cause and that featured those unique individuals who contribute to the organization’s success.

Search engine optimization work was perfect for this project because not only did SEO gal write about the lap harp recipients and amazing harpists involved in the annual fund raising concert, but she also created a dedicated press room and took the seeds already planted and nurtured them with her magic to tell the story of Angel Harps and grab the attention of anyone who visits.

The more search engine optimization she did, the more creative she got.

One of the perks was that this creative juice sparked a new concept for the donation page to tie into the theme.

Finally, affordable search engine optimization was then applied to all the social media accounts of value to the organization.

The result has been increased traffic, rankings that are still climbing, and additional interest from donors, the press and new sponsors.

The My Studio Space Web Site Design Firm takes great pride in knowing that our work is increasing the organization’s ability to continue to provide harps to special needs children.

The response to the web site changes have been overwhelming and has helped the organization move to a new level.

Contact our web site design firm online professionals if you would like to take your website, business, or organization to a new level, too.

Check out Angel Harps | Non-Profit Website Design Testimonial